How to write a comparative essay
Thursday, August 27, 2020
Allentown Materials Corporation
The investigation of the Allentown Materials Corporation contextual analysis uncovers various issues for the most part identified with the inconvenient passing of a regarded pioneer, the ensuing change in authority, and furthermore the administration style of the recently selected upper-level supervisors. This change in outlook in operational administration technique is one of the underlying drivers of the contention between offices, nonattendance of cooperation, and low spirit. Moreover, radical changes are required to bring Allentown Materials Corporation into another period of assembling and guarantee their proceeded with accomplishment in the marketplace.The readiness to change is basic in an assembling association where the methods for keeping up an upper hand change habitually. (ReVelle) The previous General Manager of the Allentown Materials Corporation Joe Bennett was extremely tyrant in nature, liking to settle on all almost exceptionally significant choices without anyone e lse, and no choices at all were made without Mr. Bennettââ¬â¢s endorsement. A large number of the chiefs answering to Bennett were viewed as political and manipulative by their workers, and therefore few were eager to challenge his operational administration style.When Don Rogers took over Joe Bennettââ¬â¢s position as head supervisor the disturbing components of a significant down turn in business were at that point present, yet the impacts were not really being felt all through the association. A progressive change ought to have been executed under Bennett when the business moved from basically military applications to private segment utilizes, anyway managerââ¬â¢s point of view may make them ignore significant authoritative changes or react to these progressions improperly. Both senior supervisors are to blame for the current circumstance at Allentown; Mr.Bennett for ignoring when change was required and Mr. Rogers for reacting to the requirement for change improperly. T he military market spun around exceptionally dependable and steady parts for vital military hardware; and the military was eager to pay a premium to obtain such segments. Conversely the purchaser and private part showcase additionally requests top notch items, however at the most reduced cost conceivable. (ReVelle) The auxiliary result of this move from military to shopper markets is an expanded nearness in the very serious Japanese market.Japanese producing firms had since a long time ago created and actualized their own assembling systems, for example, Just-in-Time (JIT) assembling and Total Quality Management. Allentown Materials Corporation is basically endeavoring to contend in a market that has just observed progressive change on account of new strategies and methods. Changes do should be made to guarantee an assembling association has the upper hand, and choosing the suitable change philosophy is similarly crucial.The Six Sigma quality administration program was initially evo lved by Motorola in 1986 and as a business procedure centers around improving the nature of yields by expelling the reasons for absconds, unsuitable fluctuation in the assembling procedure, and ending rehearses that don't increase the value of the last yield. (CIT) One technique in which Six Sigma achieves this is however improving procedures as of now set up or making new procedures when the current ones neglect to meet business destinations. CIT) Motorola detailed more than 17 billion in reserve funds in 2006 since the beginning of their Six Sigma activity, and numerous other assembling organizations have additionally made progress with their own executions of Six Sigma. (CIT) These substantial impacts are the aftereffects of preparing in quality improvement techniques, revamp of business procedures to make them increasingly effective, inception of activities that improve creation or set aside cash, and improved correspondence among the executives and employees.For an organization to accomplish Six Sigma any single procedure must not deliver more than 3. 4 imperfections for every million chances. (CIT) This thusly implies expanded benefit for the organization and potential rewards or motivators for workers. We can likewise make examinations between Six Sigma and the distinctive Japanese systems and draw various conclusionsâ⬠¦ Six Sigma tends to half of the progressive change required for Allentown Materials Corporation to stay serious in the ever-changing assembling marketplace.The second segment of the change required includes giving the whole association a mutual vision for the future which plays firmly on the center abilities of the Allentown Materials Corporation. The quality of Allentown Materials Corporation lies with its innovative work, and assembling divisions. Some portion of this change will come to fruition as Six Sigma is adjusted and executed at the Allentown Materials Corporation.Employees at all degrees of the association will perceive th e expected advantages and rewards including expanded employer stability, new open doors with the organization, and better execution assessments and boosts in salary. Furthermore, workers will know that if the organization is getting profits by Six Sigma these advantages will inevitably stream down to them. (CIT) All of the new rewards and motivating forces will loan themselves to a mutual vision inside the organization. One part of specific significance of the Six Sigma procedure will be the impact of preparing and cooperation on the different divisions.When a feeling of collaboration is inadequate with regards to the workers tend to concentrate on the efficiency of their specific office or division and neglect to understand the effect of their activities on the whole activity. (CIT) For these progressions to grab hold at Allentown Materials Corporation a crucial individual from upper administration must expect the job as the change champion. Wear Rogerââ¬â¢s appears the reasonab le decision to take on this situation because of his situation with the organization and the way that he has a built up history of including individuals in issues with the organization and counseling them on decisions.The change champion at Allentown will have various new obligations identified with guaranteeing the accomplishment of Six Sigma and all the while being the main thrust behind the whole business upset. So as to demonstrate certifiable pledge to the program and the new mutual vision the hero should be vigorously associated with the change procedure, guaranteeing that it moves quickly and that the change is genuine and positive. Support, inspiration, association with ventures, evacuating the hindrances to extend achievement, commending triumphs when they happen, and perceiving accomplishments are generally ways the boss can show commitment.In the course of actualizing change the change champion ought to consider naming a controlling council comprising of oneself, key dire ctors from all the utilitarian territories including the recently isolated deals and advertising capacities, and another position; preparing chief. The controlling advisory group would serve to sanction the changes, however would likewise give critical input from lower directors and representatives about the down to earth ramifications of their changes.Among the duties of the guiding council would be building up another group handbook that plainly expresses the strategies and objectives of the organization and a preparation program stressing collaboration, group association abilities, and The issues affecting Allentown Materials Corporation might just prompt its definitive downfall. It is hence fundamental for Allentown Materials Corporation to found a quick and positive change to guarantee its drawn out suitability and hold its upper hands in the commercial center. Six Sigma when actualized appropriately by a submitted change champion can introduce another period for Allentown Mate rials Corporation.
Saturday, August 22, 2020
Shooting an Elephant Essay -- Analysis, George Orwell
In his article, Shooting an Elephant, George Orwell shows his encounters as a British cop, and reflects it to the idea of dominion. He loathes his activity as a cop in Moulmein in light of the fact that a ââ¬Å"anti-European inclination was very bitterâ⬠because of British Empireââ¬â¢s tyranny in Burma. In this way, Orwell, a white man is being dealt with discourteously by the Burmese which permits him to loathe his activity and British Empire, the base of everything. Notwithstanding, the episode of shooting of an elephant gives him a ââ¬Å"better glimpse â⬠¦ of the genuine idea of dominion â⬠the genuine intentions wherein dictatorial government actâ⬠(13). So as to communicate the impacts of government, Orwell outlines this ââ¬Å"enlighteningâ⬠occurrence by utilizing different word usages, logical gadgets, sentence structures, and producing fitting tone and state of mind (13). From his encounters and sentiments of living under colonialism, Orwell effect ively shows the horrendous impacts of government. With the utilization of appropriate word usages in his paper, Orwell magnificently passes on the message and sentiments that he is attempting to get over. He frequently utilizes the word ââ¬Å"nativesâ⬠for the Burmese: ââ¬Å"Here was I, the white man with his weapon, remaining before the unarmed local crowdâ⬠(15). Thusly, he shows his feelings and regard to the Burmese in light of the fact that by calling them ââ¬Å"nativesâ⬠means that they are the genuine proprietor of Burma and not the British Empire. Likewise, by utilizing this word usage oftentimes in the paper, Orwell helps his perusers the presence to remember colonialism in Burma with the goal that the perusers don't simply cling to the elephant yet in addition get the message fused in the article. The body of an elephant is contrasted and the machine as Orwell might suspect, ââ¬Å"it is equivalent to pulverizing an immense and ... ...evastation in the public arena. In this way, George Orwell effectively sends the message of dominion to his crowd by utilizing different styles in his exposition, Shooting an Elephant. As indicated by the subject of his article, his primary crowds are the adolescent, grown-ups, and legislators as colonialism is more worry with them. As per his as a cop, he shows his peruser that colonialism is the most noticeably awful approach to administer a nation as it is hurtful to individualââ¬â¢s perspective and estimation of profound quality in the public arena. Orwell accomplishes this remarkably by working out with logical gadgets, phrasings, and sentence structure to create the inclination in the crowd the manner in which he wishes to be. Additionally, to hold and his perusers through his exposition, he raise suitable tone and mind-set. In result, Orwell brilliantly utilizes the episode of executing an elephant to depict the impacts of dominion.
Friday, August 21, 2020
5 Reasons Why Infographics Are Important To Your Blog
5 Reasons Why Infographics Are Important To Your Blog Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Why Infographics Are Important To Your BlogUpdated On 23/04/2017Author : David KendallTopic : BloggingShort URL : http://bit.ly/2ozkC6X CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogIf you have a blog, incorporating infographics is an absolute must. Not only will the use of infographics help to elevate your blogs ranking on search engines, but they will also make your blog more engaging. They also have the potential to help you gain more readers and subscribers, and they can help you get your point across much more effectively than plain text.1. People Dont Read Online, They SkimWhether theyre surfing the Net out of boredom or searching for important information, people tend to skim online text for salient points rather than read the text line by line. While you may have a few blog subscribers who hang on your every word, chances are that most of your first-time visitors simply ski m your site to get a feel for what its all about. An infographic catches the eye of a skimmer and makes her stop and take notice.2. It Will Boost Your SEO RankingUnlike text content, which needs to be unique for each post you create, you can use the same infographic in multiple locations without worrying about getting penalized for it. When you re-post your infographic, you can provide backlinks to your blog, which helps to drive traffic to your site as well as boost its SEO rankings.3. Creative Infographics Will Go ViralPeople love to share humorous and creative content, and the less time consuming it is to read, watch or view that content, the more people will see it and share it. Infographics have the highest potential to go viral because while one infographic can contain a great deal of entertaining content, viewers can see and understand it quickly, unlike videos or long articles or posts.READAuditing Your Social Media Promotions? Some Questions To Ask Yourself First4. People A re More Likely to Remember an InfographicNinety percent of the information that the brain processes is visual. By combining text and pictures, you increase a viewers ability to mentally connect with the information presented. The inherent weaknesses of both text and pictures becomes diminished by each ones strengths when combined into an infographic. Pictures sometimes lack the clarity of text, and text lacks the visual appeal of pictures. However, when you combine text with pictures, you can create an eye-catching, clear and informative graphic for your vistors.5. Infographics Help People to Understand RelationshipsBecause information in an infographic gets laid out in a way that shows relationships, infographics help viewers to understand the information presented in a more realistic way than if you presented the information in a more linear fashion. For example, people can understand the difference between twenty-five percent and seventy five percent much more realistically on a bar graph than in written text alone.ConclusionIf you want to increase your blogs readership and reach more people, you must begin to incorporate infographics into your blog. Be creative, and hold the goal of getting your infographics to go viral in your mind when you make them. Your infographics should be entertaining and serve a purpose in order for you to achieve the best results.
Monday, May 25, 2020
Thursday, May 14, 2020
Rubric - Quick Guide for all Content Areas
A rubric is a tool that teachers use to assess many different types of assignments including written work, projects, speeches, and more. Every rubric is divided into a set of criteria (ex: organization, evidence, conclusion) with descriptors or markers of quality to explain each criterion. A rubric also has a rating scale that uses point values or standard performance levels to identify a students level of mastery for an assignment. The rating scale on a rubric makes it an excellent way to grade an assignment as well as a way to progress monitor student performance over time. Rubrics are also useful as teaching tools that spell out expectations for students to follow. Research shows that student input in constructing rubrics can improve scores and engagement. Finally, rubrics can also be used to facilitate self and peer reviews of student work. Rubric Criterion Generally, all rubrics, regardless of subject matter, contain criteria for introductions and conclusions. Standards of English, or grammar and spelling, are also criteria common in a rubric. There are, however, many different criteria or measurements in a rubric that are subject specific. For example, in a rubric for an English literary essay, the criteria might include: Purpose or thesis statementOrganizationEvidence and support In contrast, a rubric for a science lab report might feature other measurements such as: ProblemDefinitionsData and resultsSolution The descriptors for the criteria contains qualifying language for each level of performance that links the rubric assignment or task to the lesson or units learning objectives. These descriptors are what make a rubric different from a checklist. The explanations detail the quality of each element in a rubric according to a standard of mastery while a checklist does not. Scoring with Rubric Descriptors Student work can be rated on a rubric according to different scales or levels of mastery. Some examples of levels on rubric could be: 5-scale rubric: mastery, accomplished, developing, emerging, unacceptable4-scale rubric: above proficiency, proficient, approaching proficiency, below proficiency3-scale rubric: outstanding, satisfactory, unsatisfactory The descriptors on the rubric are different for each level of mastery. Take, for example, the difference in the language in a 3-scale rubric that rates student work for the criterion incorporation of evidence: Outstanding: Appropriate and accurate evidence is explainedà well.à Satisfactory: Appropriate evidence is explained, however, some inaccurate information is included.à Unsatisfactory: Evidence is missing or irrelevant. When the teacher uses a rubric to score student work, the value of each element must be done in increments, and different point values can be assigned. For example, a rubric can be organized to award 12 points for outstanding use of evidence, 8 points for satisfactory use of evidence, and 4 points for unsatisfactory use of evidence. It is possible to weight one criterion or element to count more heavily in the grading. For example, a social studies teacher may decide to triple the points for the incorporation of evidence in a students response. Increasing the value for this element to 36 points when the other elements in an assignment are 12 points each indicates to the student the importance of this criterion. In this example, the assignment, now worth a total of 72 points, could be broken down as follows: Introduction or thesis- 12 pointsEvidence- 36 pointsOrganization-12 pointsConclusion-12 points Reasons for Rubrics When rubrics are given to the students before they complete their work, students have a better understanding of how they will be assessed. Rubrics may also help reduce the time spent on grading which may result in an increase of time spent on teaching. One important benefit of using rubrics for assignments is that they help teachers develop consistency in evaluating student performance across a class. When used on a larger scale, rubrics can provide a consistent scoring method across a grade,à school, or district. For some assignments, multiple teachers can grade a students work using the same rubric and then average those grades. This process, known as calibration, can help build teacher agreement around the different levels such as exemplary, proficient, and developing. More on Rubrics: Creating and Using RubricsHow to Create Rubrics
Wednesday, May 6, 2020
My Decision Of Hiking Towards Camp - 987 Words
I was already miles down the trail before I began to second guess my decision of hiking towards camp. It had been years since I had done something challenging and wanted to prove to the men, that were waiting for my arrival, of my strength. The weather had grown colder and the snow continued to fall with every step I took. Several times I had licked my lips, forgetting the low temperature, and would instantly feel the saliva hardening into ice. Prior to the hike, a man offered a hospitality ride from the nearest hotel due to the upcoming weather drop and lack of phone connections along the path. I was told I would not be able to reach any type help, which I felt was an insult to my masculinity, for another nine miles and by then I wouldâ⬠¦show more contentâ⬠¦Without thinking about how I should be careful also because that could very well happen to me, I felt the ice beneath me crack and my feet, unable to move, becoming engulfed in the piercing water. Irritated and quickly no ticing the frigidness of my body, I decided it was time to take a break, start a fire, and enjoy itââ¬â¢s warmth. I placed my boots and my bare feet near the fire in an attempt to dry them. The first fire was a success, so I thought to myself, ââ¬Å"This one will be no different.â⬠I was wrong. The first time, the fire was put out by snow falling from a branch above him. The second time, the fire was almost a success but was ruined by the loss of feelings in my hand as I tried to build its flame. Now discourage, I begin to focus on my unfortunate luck and lack of company. Of course, the dog was a nice companion, but deep down I felt uneasy about its intentions. Is it simply lonely? Was it out looking for food when it stumbled across me? Wait. That thought gave me an idea. What if I killed the dog for a source of food but more so for the warm its body held? Other countries eat dogs. It wouldn t be a completely morbid act to commit. I pondered on this thought, growing restless and uneasy at my body and its ability to withstand the cold. At the beginning of the trip, I thought nothing of the dangers enduring the harsh weather would entail, but seeing the effects it h ad on my body I knew that if I did not reach camp in the next hour the resultsShow MoreRelatedHike At The Great Smoky National Park2281 Words à |à 10 Pagesdecided to start section hiking the trail to seek solitude and a transformation of my mind, body, and spirit. My current goal is to hike 200 miles a year on the AT. Currently, Iââ¬â¢ve hiked 271 miles in the last 13 months. I have just over 1900 miles to go on this 2200-mile journey. I am in no rush to complete the trail and each hike teaches me something different. My latest hike just occurred on the weekend of the 1st of October 2016. This hike began where I left off from my last hike, just outsideRead MoreThe Rank Of Eagle Scout Essay1137 Words à |à 5 Pagesare what define us and give us purpose. Achievement helps determine just how far we are willing to go to achieve goals and to make ourselves successful. I have worked for many achievements, in my lifetime, and I have many things that I am proud of. However, out of all of my achievements, I would say that my greatest achievement, was earning the rank of Eagle Scout from the Boy Scouts of America. The rank of Eagle Scout is not something that is easily achieved. Many people have struggled to obtainRead MoreThe Man Who Quit Money1745 Words à |à 7 Pageswhen I eat at the commons, I know I can grab a lot of food because of the meal plan I am given as a football player. I often grab more food than I will eat, just like the saying ââ¬Å"eyes bigger than the stomachâ⬠. So at the end of my meal, I will have a lot of food left on my tray, and I throw it away; which is a big waste. 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It is believedRead More111135197X 38570 Essay example17696 Words à |à 71 Pages350 of Writing Clearly, Third Edition for answers to the Pre-test. Practice What You Have Learned (pages 21ââ¬â25) Exercise 1 (page 21) I 1. I have been interested in physics since high school. I 2. Having good social skills is essential for my job, and I decided (OR have decided) to take a class in personal communication. I 3. Since she was a child, she has liked sports, especially water sports, such as swimming and waterskiing. I 4. Mario graduated as a veterinarian in January ofRead MoreLenin13422 Words à |à 54 Pagescautious support. In 1896ââ¬â97, strikes hit St. Petersburg, aided by the Marxists; believing his predictions to be coming true, Vladimir was unhappy at having to abandon the movement.[44] The Tsarist government made use of a large network of prison camps and areas of exile on the verges of its empire to deal with dissidents and criminals; by 1897 there were 300,000 Russian citizens in this system, and Vladimir was now one of them.[45] Permitted to make his own way there, the journey took 11 weeks,Read MoreReading Comprehension Case Study14945 Words à |à 60 Pagesand horseback riding. Upon sitting down, she asked the administrator, ââ¬Å"Am I going to help you?â⬠The administrator responded by stating the purpose of the series of surveys that would be completed that day and emphasizing that they would not count towards her grade. Lucy was happy to participate and responded with ââ¬Å"Iââ¬â¢ll answer the best I can.â⬠After being told the directions of the inventory, Lucy was comfortable and candid enough to ask the administrator, ââ¬Å"If I answer a question about me, will you
Tuesday, May 5, 2020
Marketing Communications Industrial Marketing Management
Question: Discuss about the Marketing Communicationsfor Industrial Marketing Management. Answer: My role in the group was based on researching the brand that we were assigned to it. Adnams Southwold was our company of research. For effective communication of our brand to our listeners, I ensured that I had a logo, website information, and promotional materials (Wang and Montaguti, 2002). Additionally, I had to consider I have in mind several factors that could guarantee that our branding emerged the best in the presentation. I made sure that our branding was of quality. Since I am a marketing student, I did more research and reading before I come up with the company and presentation branding. My research included the best factors that could help me have a good branding. A sample of well-done previous branding exercises also helped me to have the best outcome. I used books, articles and scholar journals that offered me with more knowledge based on branding. I also used the research that on lecturer had given us on branding; what is it and best to go about a branding task. It is through this research process that I realized the importance of how to present our branding presentation to fit the requirements of the assignments and that of our viewers. I also recalled the statement of our lecturer telling us the importance of research for the need of better and quality result in every assignment we could do throughout the semester. With the research, I expanded my knowledge and discoveries based on new ideas of branding. I also came through the research surveys on branding and realized the gaps that exist about branding. I noted the deficiencies and implemented them while I was branding the assignment. When I was doing the emotional selling proposition, I had to consider what exactly could improve the selling of the products and services that will bring up a better marketing strategy. I had to understand that the sales potential of the company was based on their interests and what they desire; rather it is connected to the brain setup and what the customers hear concerning the products (Phelps, 2011). I was then able to come up with the best marketing communications that are viable for the company and could improve the quantity of goods and services for selling. I realized that Adnams Southwold did not have best strategies of emotional selling proposition. Therefore, I ensured that the emotional selling proposition was able to promote the process of selling and customers buying from their heart. The community has a greater probability of influencing and affecting the rates of sales in every company. However, Adnams Southwold was not exceptional in this their selling capacity depended on and experienced several barriers that could not allow them to realize the best emotional selling proposition. Furthermore, the number of their female customers out ways their male clients. To have the best results I had to think beyond the reasonable proposition, which could rather affect the results of my emotional selling proposition results. Through the process of working on emotional selling proposition, I realized that limbic system; a part of the brain could govern the emotional part of the customers hence affecting their purchasing value. Finally, I found out that most of the companies pay more attention to dealing with emotional selling proposition to enable them to get the best approaches and procedures of marketing their products to the customers (The strategic role of marketing: Un derstanding why marketing should be central to your business strategy, 1996). For me to design a suitable print of the television advisement for the brand that we were dealing with, I had to consider some factors that lead to better print and advertisement. I had to take and keep my message in mind about my overall results. Having a clear mind of the messages, I had enabled me to have an imperative mind when I was making the print advertisement designs. It allowed me to come up with effective types of print and advert designs. Additionally, I considered using a more updated logo that was appealing to the viewers of the presentation. My choice for the logo enables me to reach the suitable and relevant audience. I consulted the use of the logo in my presentation from various professional in graphic designs to improve print productions. A proper logo use is directly proportional to the choice of colors (Taghian, 2010). Therefore, I had to take my time to select the right color scheme to improve the level of awareness towards the company. Furthermore, I also had to consider my choice for the size of the print advertising designs. To achieve this, I also consulted with the graphic design professionals who guided me on who to carry out the activity. My choice of typography for the logo was based on the viewers and the target audiences (Jain and Punj, 2009). It was essential to choose the best topography that could well fit the desires of the viewers. I decided to use graphics as compared to photos in my advertising design. The design enabled me to achieve the fun and entertainment sector of the presentation. With the utilization of the best measures, I ended up with a print and TV advert that was entertaining to our viewers (Buttle, 2012). Presenting the Emotional Selling Proposition of the brand was my last activity. During my presentation, I had to apply several communication skills to ensure that the viewers were able to understand the intentions of the presentation. I understood that my ability to communicate effectively would offer meme the best process of conveying and receiving messages (Jain and Punj, 2013). I ensured that during my presentation I maintained eye contact with my viewers. Eye contacted granted me the level of confidence that I desired to deliver the information. However, I had to practice before ensuring that in incorporates several communication skills in my presentation. Prior practice enabled me to have much knowledge concerning Emotional Selling Proposition. Moreover, I decided to use the non-verbal communication skills to illustrate the information such as gestures as well as body language. There are the best means of communication to ensure proper delivery of the information involved (Dobni , Dobni, and Luffman, 2001). I also made sure that was audible so that my viewers could not have difficulties in listening to what I had to present. In so doing, I was clear to all the people I was presenting to including my lecture. My presentation earned my group lots of marks. However, we also took our private time to submit the whole document with my team members to ensure that every individual understood the information in the presentation. We were, therefore, able to answer all the questions that arose from our briefing. Training ad practice improves the rate of our success in dealing with the presentation assignment. References Phelps, E. (2011). Marketing planning strategy. Industrial Marketing Management, 10(4), pp.307-309. The strategic role of marketing: Understanding why marketing should be central to your business strategy. (1996). Long Range Planning, 29(3), p.432. Taghian, M. (2010). Marketing planning: Operationalizing the market orientation strategy. Journal of Marketing Management, 26(9-10), pp.825-841. Buttle, F. (2012). The marketing strategy worksheetA practical planning tool. Long Range Planning, 18(4), pp.80-88. Dobni, B., Dobni, D. and Luffman, G. (2001). Behavioral approaches to marketing strategy implementation. Marketing Intelligence Planning, 19(6), pp.400-408. Jain, S. and Punj, G. (2013). Developing Marketing Strategy: A Framework. Marketing Intelligence Planning, 5(1), pp.34-39. Jain, S. and Punj, G. (2009). Developing Marketing Strategy: A Framework. Marketing Intelligence Planning, 5(1), pp.34-39. Wang, Q. and Montaguti, E. (2002). The RD?marketing interface and new product entry strategy. Marketing Intelligence Planning, 20(2), pp.82-85.
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